From NYFW to Weddings: How My Makeup Artistry Experience Shapes My Approach to Marketing
When I first stepped into the beauty industry as a makeup artist, my focus was entirely on perfecting my craft—blending, sculpting, and creating flawless looks that made my clients feel like their best selves. I never imagined that years later, my experience behind the brush would evolve into something even bigger: helping beauty professionals market themselves effectively.
Now, as the founder of Tabslookbook, a digital marketing agency built for beauty pros, I bring a unique perspective to the table—because I’ve been exactly where my clients are. From backstage at New York Fashion Week to intimate wedding mornings, here’s how my artistry background influences the way I approach marketing for beauty professionals today.
1. Understanding the Power of Visuals
One of the first lessons I learned as a makeup artist is that people buy with their eyes first. Whether it was a glowing bridal look or an avant-garde runway creation, the way a look was captured in photos and videos completely changed how it was perceived.
The same applies to social media marketing. Beauty professionals need to showcase their work in a way that immediately grabs attention. I apply my artist’s eye when helping clients create engaging, high-quality content, ensuring their branding, photos, and videos reflect their artistry in the best possible light.
🔹 Marketing Tip: Lighting is everything! Whether you’re filming a hair transformation or snapping a fresh set of nails, natural light or a panel lights can make a huge difference in how your work translates online.
🌿 My favorite light panels and hand-held light
2. The Art of Storytelling in Beauty
Behind every transformation is a story. Whether I was prepping a model for the runway or getting a bride ready for her big day, I realized that clients connect with the “why” just as much as the final look.
That same storytelling element is what makes a beauty brand stand out online. Clients don’t just want to see the finished work—they want to hear about the process, the passion, and the journey that got them there. When I work with beauty professionals on their marketing, I focus on crafting content that tells a story, whether it’s through engaging captions, behind-the-scenes videos, or client testimonials.
🔹 Marketing Tip: Don’t just post a finished look—share the transformation! A before-and-after, a quick clip of your process, or even a short caption about why a client loved their look helps create an emotional connection with potential customers.
3. Building Trust & Authority in Your Niche
As a makeup artist, I learned that my clients weren’t just looking for someone who could do a great job—they wanted someone they trusted. Whether it was knowing which products worked for their skin type or making them feel comfortable in the chair, trust was the foundation of every booking.
In marketing, that trust-building principle is just as crucial. Clients want to book with beauty professionals who position themselves as experts. That’s why I help my clients establish themselves as industry authorities through consistent branding, valuable content, and a strong online presence.
🔹 Marketing Tip: Position yourself as an expert by sharing tips, answering common beauty questions, and showing behind-the-scenes moments. The more value you provide, the more trust you build.
4. Knowing the Struggles of Beauty Professionals Firsthand
One of the biggest advantages I bring to my marketing agency is firsthand experience in the beauty industry. I know how busy and demanding this career is—juggling appointments, managing client expectations, and trying to keep up with social media all at once.
That’s why Tabslookbook was built with beauty professionals in mind. My goal is to take the stress of marketing off your plate so you can focus on your artistry while still growing your business. Whether it’s branding, social media management, content creation, or website design, I provide strategies that are realistic, effective, and designed for people who are always on the go.
🔹 Marketing Tip: If you don’t have time to post every day, batch your content! Take a few hours once a week to record videos and snap photos that you can schedule out over time.
🌿 My favorite tripod for filming clients when on the go
Final Thoughts: Merging Beauty & Business
My journey from makeup artist to marketing strategist has shown me that success in the beauty industry isn’t just about skill—it’s about how you showcase that skill to the world. With the right strategy, beauty professionals can attract more dream clients, establish their brand, and build a thriving business.
If you’re ready to take your beauty business to the next level, Tabslookbook is here to help. Let’s create a marketing strategy that truly reflects your artistry and gets you booked!
📩 Need help with your branding or social media? Let’s chat!
